Scandi fashion is a style that focuses on minimalism and serenity with an air of rebellion. The silhouettes are sharp and slim-fitting but paired with a sense of ease. The modern and unique pieces speak volumes without trying to speak at all. They give you an instant effortless cool look.
Because of the quality cuts and fabrics you will always carry a clean and put together look
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The style’s color palette is very neutrale. If you choose black, white, grey or denim you are spot on! Patterns are rarely seen and if they are, it is subtle and graphic. If bright colors or bold patterns are worn, it is with the right piece and you pair it with emphasis.
Unlike brands with well know logo’s and expensive add campaigns many Scandinavian designers retain a sense of exclusivity and as a result have that much desired elusive trait-authenticity.
Step 2. Buy your basics in great quality. It may cost a bit more, but you will wear and wash them the most. You don’t want that beautiful white button up to turn into a greyish, stretched out and wrinkled shirt, do you?
Step 3. Lean more towards neutral colors. They give you endless pairing options and are suitable for every occasion.
Step 4. Buying basic pieces does not mean you have to look for the most plain and boring clothes. Search for that basic item with a twist, a detail that excites you. For example a plain white T with an open back. Yeah that’s right, looking like a basic bitch can be cool
Step 5. Now choose 3 random pieces from your closet. Don’t worry, you’ll look great. No matter what you’ve chosen.
What about the other 25% of your closet?
Those are the colorful trendy pieces. This section contains most of our miss buys. Oops! If you buy a trendy piece or a color you usually would not wear, make sure you only buy it when it’s love at first sight. If you have second thoughts, just leave the item in your shopping cart. It’s still haunting your thoughts after three days? Ok.. Ok.. You’ve proven you really want it, go buy it!
