Basic Apparel

Basic Apparel


The story of a brand, told through an idea

Back in 2013, the 5 founders of Basic Apparel agreed to start a basic clothing brand based in Odense & Copenhagen. The idea was to create clothes, that people would use again and again. We’ve all got clothes, that just hangs and takes up space in our closet, and then we have our favourites - the styles we use again and again. It was clothes like that, we wanted to create for our customers - their favourites. 

Furthermore they wanted to give the brand a clean Scandinavian expression - clothes without too many details, made with good qualities and reasonable prices. 

Their philosophy was and still is - there is no reason to make it harder than it should be. It’s about us people - we all live in a hectic and busy world where comfort, quality and practice needs to be taken up a notch. 

With that in mind, they started to create their first collection in 2013. 
We hope you like their philosophy and products as much as we do.

Min: €0 Max: €85

Basic White T

Organic Cotton, Score!


Basic Black T

Organic Cotton, Score!


Black Pants

Lookin' Fine Laid Back


Glitter Colbalt Blue Knit Pants

Happy Pants

€70,00 €35,00

Light Blue Skinny Jeans

Spring Basic

€80,00 €40,00

Jacquard Woven Black Blouse

Très Jacque

€69,00 €34,50

Blue Pink Striped Pencil Skirt

Blue Pink

€50,00 €25,00