Modström was founded in 2004 and the colourful and feminine design soon won over lots of hearts paving the way for Modström to develop into a complete brand concept. The company culture is characterised by passion for fashion, entrepreneurship and hard work, which brings a hands-on female perspective to the fashion industry. With focusing on creating a meaningful business model throughout the supply chain all the way to the girl in the street. The overall mission is not to aim Modström designs at an exclusive crowd, but rather to create a beautiful and easy-to-wear wardrobe relevant to a wide selection of women.