Soft Rebels was founded by a small experienced group of people working within design and production in the fashion industry. They had dream of starting their own brand together — a labour of love. 

At the time they all reside i China which inspired the brands philosophy. The chinese philosophy of yin and yang describes that contrary forces are actually complementary and how they give rise to each other as they interrelate to one another

The duality of the philosophy translated into the name “Soft Rebels” — a merge between comfort and attitude that has become signature of the brands way of thinking.

Today Soft Rebels is designed in Denmark and produced at the brands own production facility in China. The brand is still fueled by the same passion and curiosity as from the very beginning.

They strive to produce timeless fashion pieces with great attention detail and quality while ensuring a fair price.

Their collections are inspired by scandinavian simplicity and a love for geometric shapes and cuts. With each collection they work hard to merge tradition and innovation into exiting new styles. 

They are “fabric aficionados” and are constantly exploring new fabrics to make sure each style is has the right texture and feel. They are not afraid to experiment and having their own production facility gives them great flexibility. 

Their statement — “Unique Yourself Rebel” is an encouragement to women to be themselves and dare break the mould. 

They are aware that their collection only really come alive when they are worn by women who are as much in love with style as we are.

We hope you like their philosophy and products as much as we do.
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